MADLY prides ourselves with having the world’s finest 0.1% of coloured gemstones, and the widest range of rare, top quality gems in Singapore, a feat only possible because of our discerning network of miners, gem cutters and partners around the world. Early 2020, MADLY invested in a sourcing office right in the mining production region of Morogoro in Tanzania, where some of Mother Nature’s most stunning gemstones are found. By having a presence right at the source, MADLY will be able to get our hands on top-of-the-line gem roughs, and also be able to ascertain the mines from which these gems come from.

In the coloured gemstone industry, gems are sourced from small family or tribal lands where permission must be obtained and partnerships forged, and then traded by foot across borders. Knowing a gem’s country of origin cannot always be ascertained, let alone the specific mines. This makes the provenance, quality and traceability of MADLY’s gems unprecedented. To MADLY, the best gems aren’t just the brightest, most sparkly stones. They also must be sourced ethically and mined with the environment in consideration. This is why MADLY is also a member of the International Coloured Stone Association’s Ethical Accreditation program, the first of its kind in the coloured gem industry.