MADLY is a jewellery design house where YOU are our muse and OUR jewels your great adventure! Here, the earth’s finest treasures are transformed into unique sparklers through a fun and collaborative journey with our design team.

Since 2014, MADLY creations have captured the attention and praise of jewellery lovers, mavens and the media from around the world:  enjoying press coverage in the 20th March 2016 issue of the International New York Times, and being awarded Singapore Tatler 10 Best Jewellers for 2 consecutive years.

We have most recently named Leaders in Luxury in the UK’s LUX Magazine 2018 Luxury Jewellery Awards.

Senior Jewellery Designer, Anita

Our creative team of passionate designers and gem educators are here to listen, understand and help you create something unique and precious that will last beyond a lifetime…

Senior Jewellery Designer, Anita

Senior Designer, Anita Shewchuk (above)

Anita Shewchuk is a former interior designer turned jewellery designer who gravitates toward geometric patterns. Her ID background gives an interesting perspective to her original designs; and Anita has often been praised for her ability to modify and add a surprising twist to the most classic of designs, while keeping the essence of a beloved timeless style intact – which can be the hardest thing for a designer to do.

Marketing and PR for Madly Gems

Founder, Maddy Barber (above)

Kiss92’s Maddy Barber is Singapore’s most prominent voice on breakfast radio and has joked on many occasions that Singaporeans spend way too much on bags and shoes when they could be buying rare jewels that will not only increase in value over time but also endure FOREVER.

She does not buy the “semi-precious” label used on stones that are not Diamonds, Sapphire, Rubies or Emeralds because “every gemstone is unique and thus, precious. There’s something very poetic about wearing a rock that has been sitting around in the earth for millions of years until it finally finds a place on your hand”, says Maddy. “Often I’d walk into a jewellery store and see something nice but not totally ‘me,’ then walk away wishing I could make slight tweaks to it just to call it my own.”

Well, now she can. We all can.

Pauline Choo

Educator and Jeweller, Pauline Choo (above)

With over a decade’s experience in fine jewellery retail, Pauline is a wealth of knowledge and stories waiting to be unlocked by diamond and gem lovers who are willing to listen and learn.

Job Opportunites & Internships

We are constantly looking for passionate designers to grow with us and raise the bar of the jewellery industry in Singapore. For job application and internship, kindly send us your resume with a photo to the following email address: